FlawlessShades.com, the brand-new online makeup and skin care retailer for darker skin tones, has officially launched.

The company, with an ethos of inclusive beauty, set out to work with brands that cater to various ethnicities and skin types to rebuff the ‘one size fits all’ approach of mass market brands.  The company has combined product knowledge, consumer research and meaningful collaboration to bridge the gap in today’s global beauty and cosmetics market. 

Flawless Shades has created an expert panel, the 'FS Collective'  - a mix of talented beauty bloggers, makeup artists and online beauty influencers, -  to assist with brand selection, testing and review, to provide the best possible experience for its consumers.  Tutorials, beauty news, reviews and exclusive discounts, combined with a fully collaborative approach, are what sets this platform apart from competitors. 

Press Coverage
"The unique NEW online beauty destination for people of colour set to change the beauty game"
Flawless Shades: The New Online Beauty Destination
Black Beauty & Hair Magazine - October 13, 2017
"Setting out with a goal to offer a greater choice of products without compromising on quality or price, Flawless Shades brings together a curated line-up of tried and tested, UK and international cult products with smaller, innovative brands that cater to people of colour."
New Online Beauty Destination for Inclusive Beauty
The Beauty Advisor - October 02, 2017
"The Colorblend HD Camera-Ready Foundation in the shade C10 (via Flawlessshades.com, £21.00) is ideal as it has a lovely rich and warm tone, which works to colour correct around my eye."
Bright Eyes: Coloured Eyeliner Is Not Just For Summer
The Guardian - October 24, 2017
"The company, with an ethos of inclusive beauty, set out to work with brands that cater to various ethnicities and skin types to rebuff the 'one size fits all' approach of mass-market brands."
Flawless Shades, the brand new online makeup and skincare retailer for darker skin tones, has officially launched,
#FLYGIRL Magazine - October 26, 2017
"A New Platform Supporting and Promoting Inclusive Beauty? YES PLEASE! If they aren’t already, Flawless Shades should become your got to site for inclusive beauty. I was so impressed with their aim to cater to darker skin tones that I couldn’t say no to being a part of their #FSCollective Panel."
Let's Talk About Flawless Shades
Nkazana Kamwi - November 04, 2017
"I was contacted by the Flawless Shades team and told that they are a new start up working on launching an online make-up and skincare platform specifically catering to darker skin tones; their aim simple – “to offer more choice for those with darker skin.” Of course, being a dark skin gal myself, I loved the idea, and signed up to sit on their #FSCollective panel as well as personally signed up to become one of their biggest behind the scenes supporters!"
Why You Need To Know About Flawless Shades
Skylish by Kemi Akinboyewa - October 07, 2017
"If you haven't heard, Flawless Shades is a new online makeup store that stock products from eyeshadow to foundation. The beauty of this store is that they stock up mostly black shades, from black-owned beauty companies which is great because it's quite difficult for girls with darker skin tones to find their foundation shades.. OH did I mention that they are really affordable too?"
Have You Heard About Flawless Shades?
A Fashion, Lifestyle & Beauty Blog by Abbie Naija - October 22, 2017
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""A New Platform Supporting and Promoting Inclusive Beauty? YES PLEASE! If they aren’t already, Flawless Shades should become your got to site for inclusive beauty. I was so impressed with their aim to cater to darker skin tones that I couldn’t say no to being a part of their #FSCollective Panel. Make sure you check out flawlessshades.com because you aren't ready for everything they have in store!""
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""If you haven't heard, Flawless Shades is a new online makeup store that stock products from eyeshadow to foundation. The beauty of this store is that they stock up mostly black shades, from black-owned beauty companies which is great because it's quite difficult for girls with darker skin tones to find their foundation shades. I think that Flawless Shades is an online store that is worth checking out and you'll love many of their items. The fact that they sell black-owned beauty products makes them exceptional.""
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""You may have heard me piping up a lot recently about a brand new platform called Flawless Shades.. I wanted to sit down and let you guys know who they are, why I’m working with them, why I support them (and why you should too!) It must have been back in the summer now that I was contacted by the Flawless Shades team and told that they are a new start up working on launching an online make-up and skincare platform specifically catering to darker skin tones; their aim simple – “to offer more choice for those with darker skin.” Of course, being a dark skin gal myself, I loved the idea, and signed up to sit on their #FSCollective panel as well as personally signed up to become one of their biggest behind the scenes supporters! Well, Flawless Shades partners up with a number of high end, as well as upcoming brands, and stocks their products on their website. Essentially – it’s a one stop shop to get everything you need if you are indeed of a darker skin tone.""
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