FlawlessShades.com, the brand-new online makeup and skin care retailer for darker skin tones, has officially launched.
The company, with an ethos of inclusive beauty, set out to work with brands that cater to various ethnicities and skin types to rebuff the ‘one size fits all’ approach of mass market brands. The company has combined product knowledge, consumer research and meaningful collaboration to bridge the gap in today’s global beauty and cosmetics market.
Flawless Shades has created an expert panel, the 'FS Collective' - a mix of talented beauty bloggers, makeup artists and online beauty influencers, - to assist with brand selection, testing and review, to provide the best possible experience for its consumers. Tutorials, beauty news, reviews and exclusive discounts, combined with a fully collaborative approach, are what sets this platform apart from competitors.